This ad by Hyundai for the their new iX35 has got to be the most insensitive ad ever.
Watch it before its yanked off.
It's already been pulled. . . . and rightfully so. Hard to figure out where their heads were with this one.
Hyundai Motor deeply and sincerely apologizes for the offensive viral ad.
The ad was created by an affiliate advertising agency, Innocean Europe, without Hyundai’s request or approval. It runs counter to our values as a company and as members of the community. We are very sorry for any offense or distress the video caused.
More to the point, Hyundai apologizes to those who have been personally impacted by tragedy.
That is one of the best apologies I have heard from a major company.
And the apology from the culprit:
Innocean Worldwide Europe Official Statement
Innocean Europe deeply regrets any offence or distress that the posting of the viral may have caused.
The intention of the viral was to employ hyperbole to dramatise a product advantage, culminating in a positive outcome. Clearly, we were mistaken, and sincerely apologise.
As a company that espouses strong family values, Innocean would never intentionally set out to cause distress.
The video has been removed from all channels. It will not appear again.